hasbro

On Facebook, Monopoly Fans Vote to Add Cat, Toss Iron Tokens

Scottie dog has a new nemesis in Monopoly after fans voted in an online contest to add a cat token to the property trading game, replacing the iron, toy maker Hasbro announced. The vote on Facebook marked the first time that fans have had a say on which of the eight tokens to add and which one to toss.

Mattel Goes Hollywood: Can It Beat Hasbro at the Movie Game?

Hasbro has cashed in on its marquee brands in recent years, breathing new life into decades-old toy franchises like Transformers and G.I. Joe through movie releases and updated product lines. Now, larger toy maker Mattel looks like it wants to follow in Hasbro's footsteps.

Has McDonald's Menu Gotten Too Expensive?

McDonald's in October suffered its first monthly decline in comparable-store sales since 2003 -- and October is usually a good month for the burger giant. So what did Ronald do wrong? Too much focus on premium menu items, too little on what its customers really want: Low cost eats.

7 Movies That Will Save Hollywood This Summer

Summer may be when studios put out their biggest movies, but after a horrendous 2011 at the box office, Hollywood is going all out starting in the spring: This rapid-fire slate of potential blockbusters should turn heads this season.

SpongeBob's Big Problem: An Ocean of Streaming Video

The yellow fellow who lives in a pineapple under the sea -- and all his Nickelodeon pals -- are suddenly getting kicked in the SquarePants by the on-demand video revolution. Can Viacom adjust the new order of children's entertainment before Nick's ratings sink to the ocean floor?

The Land of Forgotten Toy Stocks

Things are getting serious in the world of toys as the holiday shopping season approaches. It's a close contest this year between industry giants Mattel and Hasbro -- like battling Transformers -- but the latest entry in the latter's line of interactive Elmo toys should put it over the top.

Toys R Us Plays Up Exclusives for Holidays

Toys R Us took the wrapping paper off its strategy to "win" this Christmas season, unveiling a raft of exclusive merchandise, such as new toy line Moshi Monsters, based on the online children's game, and a beefed up e-commerce operation to better serve shoppers.

Cars 2 Could Lap the Field in the Movie Toy Race

Cars 2 doesn't open until June 24, but its toy line is already revving up the summer movie-toy season. Sales of Cars 2 merchandise will surpass Disney's entire Toy Story franchise within 12 months, predicted Jim Silver, editor in chief of TimetoPlaymag.com.

Using an Easy-Bake Oven Is About to Become Difficult

The Easy-Bake Oven is falling victim to the fight against global warming. The incandescent light bulbs that heat the toy ovens are being phased out in 2012 in favor of energy-efficient compact fluorescents. But precisely because they are energy efficient, they don't get hot enough to bake a cookie.

Week Ahead: Coca-Cola, Disney, Hasbro Earnings

It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.

Face-Off on Stocks: Jakks Pacific, Hasbro, Mattel


No business knows the pressure of the holiday selling season better than the toy industry. Happily for them, the early retail reports are comfortably solid so far. But does that mean shares of toymakers are appealing at their current prices? [Video]

Hasbro to Unveil Toy for Adults: A Device to Make iPods 3-D

Hasbro plans to unveil a new device Tuesday that will make Apple iPods and iPhones 3-D capable. The device, called My3D, looks like a pair of binoculars and enables users to view movies and games in 3-D. Apple plans to sell My3D content at its online apps store.