halo effect

iCloud Should Add to the Halo Effect for Apple Devices

On Monday, Apple unveiled iCloud, which will allow users to store digital files on remote servers, and access them through smartphones, PCs or tablets. This should give a boost to iTunes, but that accounts for only about 2% of Apple's value. The real gain will be in how iCloud adds to the appeal of Apple's more lucrative devices.

Five new ways to spot a scam

Not too long ago, a friend of mine was walking (running) through midtown Manhattan on her way to catch a train. Waiting at the corner for the "walk"...