For some time, investors who wanted to put their money where their morals were have chosen socially responsible investing -- steering their cash away from firms whose practices they disapproved of. Now comes impact investing, which uses invested funds to solve social or environmental goals and earn competitive returns, too.
Many companies and products claim to be green. But what does that actually mean? In some cases, labels can be misleading. As "greenwashing" increases, so does the need for greater consumer awareness.
Companies that claim to be environmentally friendly or say their products have certain so-called "green" benefits may face more stringent requirements as far as showing proof of such claims, the Federal Trade Commission said today.
