goop

    By Sarah Gilbert

    | 11:00AM 1/25/2011
    I get GOOP, Gwyneth Paltrow's gushy newsletter on life, style, food, spirituality and travel (G.O.O.P. are her initials). My daily reality as a mom of three boys, however, is not her reality, and I admit I mostly read it occasionally for a spoonful of gawking and nostalgia for a time when I myself...

    By Jeff Bercovici

    | 6:30PM 1/06/2010
    Talk about 'movie star' treatment. New federal rules on product endorsements may be less stringent for celebrities than for no-name bloggers. Because they already get so much free stuff, celebrities may not have to disclose when some tequila or sports car they're extolling was gifted to them, while bloggers do.

    By Jeff Bercovici

    | 6:00PM 12/17/2009
    The movie star could be the first celebrity to run afoul of the commission's stringent new guidelines for paid endorsements. In her lifestyle newsletter, she lavishly praises the newly reopened La Mamounia Hotel in Marrakech -- most likely after a free stay there.