Endorsement Rules Unfairly Favor Stars

Talk about 'movie star' treatment. New federal rules on product endorsements may be less stringent for celebrities than for no-name bloggers. Because they already get so much free stuff, celebrities may not have to disclose when some tequila or sports car they're extolling was gifted to them, while bloggers do.

Did Gwyneth Paltrow Cross
the FTC?

The movie star could be the first celebrity to run afoul of the commission's stringent new guidelines for paid endorsements. In her lifestyle newsletter, she lavishly praises the newly reopened La Mamounia Hotel in Marrakech -- most likely after a free stay there.