google social networking strategy

Google Plans a Gradual Entry Into Social Networking

If you're waiting for Google to announce its new Facebook-beating social networking entry, you're going to be waiting awhile. CEO Eric Schmidt says Google's new plan is to gradually roll out some social networking features starting this fall, rather than launching a full-fledged standalone service.

Google Woos Zynga as War with Facebook Looms

Google views Web games as a key part of its strategy to take on Facebook. Instead of confronting its rival head on, Google is assembling building blocks -- such as email, music and games -- now and hoping to connect them later.