golf

Many people were upset about Tiger Woods' infidelity scandal. But after his announcement Tuesday that he would be returning to golf at the Masters, at least one company must be doing a victory dance: CBS.

Some media reports claim Woods's return will generate ratings to equal the Super Bowl. That may be true, but remember that he carries a golf club and not a magic wand. Interest in Woods's return will likely fade over time. Only then will we know how durable his value really is.

Despite the harsh spotlight of the 24/7 news cycle, Americans tend to be a pretty forgiving bunch. We love to build up our heroes, knock them down a peg or two and cheer them on as they redeem themselves. Woods's "press conference" didn't shed much new light. But if he plays this right, he'll be doing commercials again soon enough.

Tiger's problems have only worsened over the past few weeks, and they don't seem to be getting better. Accunture has now announced that it no longer wants the golf star to represent its company. Gatorade already had made the same decision and a number of sponsors have "temporarily" pulled the ads...

Things appear to be moving quickly in the saga of Tiger Woods and his wife, Elin. The result could be that she sets Tiger free -- for a price: She gets up to $300 million and own sponsorship deal, and he goes back to playing golf -- and playing the field.

It will be a tough act, maybe tougher than winning all those golf tournaments. But Tiger Woods is a big business that used to generate $100 million a year and gave him a $1 billion net worth, as I posted. That's a very good living. Unfortunately, the money will stop rolling in unless Tiger puts the...

Count me among those who do not think highly of people who have extramarital affairs. The "good news" is that society has a way of making people pay for such transgressions, especially if you're a guy who makes a hefty living hitting little white balls around grassy landscapes. In the case of Tiger...

It's a tough time to be in the magazine business. Circulation has steadily declined since 2005. Advertising plunged 21 percent in the first half of the year. Online display advertising, one of the few media sectors to show growth during the period, gained just 6.5 percent, according to TNS Media...

We all know that professional athletes make big money, but did you ever imagine that it takes the average U.S. citizen four years to make what Ben Roethlisberger makes in four snaps? According to the number crunching done by The Wall Street Journal Roethlisberger's not the only one who earns $100...

It's been a bruising week for golf: First, the US Open in New York was practically a flood zone, with rainouts, cancellations and decidedly soggy players and spectators. Now, USA Today reports that CEOs are shying away from the game out of fear that they'll be viewed as putting while Rome Inc....