go daddy

GoDaddy.com, the huge website registrar famous for its raunchy Super Dowl ads, is for sale. The sale of Go Daddy, which currently registers 43 million Web domains, could fetch $1 billion.

Are these spots still worth the jaw-dropping $3 million and up for 30 seconds to reach 100 million viewers? It depends on what you're selling -- and how well you make your pitch. Here's why only some advertisers will come away winners in the big game.

What type of content will get an commercial banned from the Super Bowl? As domain name registrar Go Daddy discovered, one answer apparently involves mixing an effeminate ex-football player and lingerie.

A few weeks ago, I wrote a post about Super Bowl advertising. In the piece, I noted that the NFL's powers-that-be had determined that a company that promoted extramarital affairs could not appear in any football-related promotional materials. After looking through ten years worth of Super Bowl...