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Why American Idol Still Commands the Biggest Bucks on TV

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, "American Idol" remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.

Emmy Awards Win with Jimmy Fallon

The Primetime Emmy Awards Show continues to rebound with host Jimmy Fallon. The bold and new, like Glee, were rewarded, while former favorites, like Lost, were forgotten.

An Emmy Win: It's More Than Just a Golden Statue

Prestige means a lot in Hollywood. TV companies use a show's Emmy Award to help sell commercial time, and advertisers enjoy the bragging rights of being associated with hot shows. Sometimes, an Emmy can even help a show avoid the ax.