gatorade

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.

PepsiCo is starting to make rebranding missteps a habit. This time it's Gatorade. Despite the simple "G" on the bottles, there are now so many brands and flavors of the sports drink that consumers need a users guide to figure out which one to buy.

UPDATE after the jump. A new study by the University of California indicates that high fructose corn syrup could be just as unhealthy as some nutrition experts have thought. In short, the first tests conducted on humans showed that subjects who were fed a diet high in fructose accumulated fat...

Get ready for an even newer Gatorade. Following a tough year marked by plummeting sales and a highly public scandal surrounding one of its biggest celebrity endorsers (a certain golfer with a feline first name), the company is understandably eager to put 2009 behind it. But, as one might expect...

Tiger Woods, the world's top golfer with a $1 billion net worth, is taking an indefinite leave from golf. And this is causing some of his sponsors -- who pay him about $100 million a year -- to take action. While a few stay mum or say they are still deciding, some are quietly distancing themselves...

It's hard to ignore the timing of Pepsico (PEP) brand Gatorade's announcement Tuesday that it would discontinue Gatorade Tiger ® Focus sports drink (just like regular Gatorade, but in special Tiger Woods flavors and with 25% more electrolytes). On the Gatorade press site, several recent...

Early today, food conglomerate PepsiCo announced that its second-quarter profit fell two percent, against a sales drop of three percent. The company earned $1.66 billion, a slight drop over last year's $1.7 billion in profits. This reflected a revenue drop of three percent, from $10.95 billion to...

Popular water replacement Vitamin Water got healthier recently with the introduction of Vitamin Water 10, a new low calorie drink which pitches itself as a great source to get your vitamins with fewer calories. The only problem with this claim is that a bottle of Vitamin Water 10 comes packed with...

2007 saw the passing of several iconic American businesspeople. Among those we'll miss are -- Bob Evans, the Sausage King. I met Bob several times in the years after he was eased out of the administration of the chain that bears his name. He was an amiable, unpretentious man, as down-home as the...