Men have endured slightly higher unemployment rates than women, and as a result, they've been taking on more of the household shopping. The trend hasn't boded well for stores: On average, men spend less than women on each trip.
As national gasoline prices shoot higher each day, signs of motorists rationing gas purchases have begun springing up around the country. People are buying fewer gallons per fill up and paying more in cash than with credit. All signs that motorists are already cutting back.