freemium

When you're a new Web company, it's not easy to land customers. That's why many startups use a strategy called "enterprise freemium" that gives potential clients the opportunity to try before they buy. Here's how it's done.

Free online video service Hulu has long considered switching to a subscription-based model in light of sluggish ad sales. But if networks can't figure out how to profit from the same content that's being broadcast on TV, the answer is not bullying viewers into paying up.

Companies all across America are offering Income Tax Day freebies today -- supposedly to help ease your pain of dealing with Uncle Sam or writing a big, fat check to the government. But let's be honest: Who are these "freebies" really benefiting the most? In virtually all cases, it's the company...