fortune brands

8 Brands That Blew the Most Money on Super Bowl Ads

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

Seven of Business's Most Bizarre Brand Bedfellows

Wall Street's endless parade of buyouts and mergers, divisions and revisions has created a tangled landscape in which companies that are famous for one thing often own brands that are completely different -- or even diametrically opposed. Here are seven of our favorite mismatches.

Fortune Brands to Split into Three Units

Fortune Brands (FO), maker of Jim Beam whisky, plans to split into three separate units. Fortune Brands will continue to focus on its distilled spirits business, the company said in a statement. Fortune%u2019s home and security business will be spun off into an independent, publicly traded company while its golf business will be spun off or sold.

Top Stock Picks of Six Billionaire Investors

By the time the world's smartest investors tell the SEC what stocks they hold, most of the gains they were after are already priced in. But a few of the companies Warren Buffett, George Soros, and their billionaire buddies bought into still have a lot further to rise. Which ones? Read on ...