forever 21

The stores that dress the nation are turning to fashion blogs for direction on styles and trends -- and even marketing partnerships -- as they work to lure in today's digitally-connected shoppers.

Teens can be fickle, and Pacific Sunwear of California knows that all too well. The retailer, which specializes in surf and skate apparel, saw its shares wipe out on Wednesday after it posted disappointing quarterly results. Is the sun setting on the chain?

Wondering what looks and styles will transfer from the Fashion Week runways to the mall this autumn? We got the inside scoop from fashion directors at Macy's, J.C. Penney, Banana Republic and Forever 21.

New York Fashion Week is over, but the work is just getting started at the nation's big chain retailers. DailyFinance asked fashion and trend directors at Macy's, J.C. Penney and Banana Republic what we'll be seeing this spring.

Forever21 seems to be forever defending itself against copyright-infringement lawsuits from other fashion designers. The latest comes from indie label Feral Childe. Here's why it's raising the ire of many others.

Let the knockoffs begin. After April 29, that is. Chances are good that romantic, flowing and form-fitting bridal gowns, evening dresses and prom frocks will be making their way to retailers' shelves come May. That's because that's the fashion aesthetic of Sophie Cranston, the British designer...

This fall, the key to heading back to school in style and under budget involves knowing what pieces provide the most cool for the cash. If a closet full of brand new clothes is not in the cards (and really, who has those cards?) it's time to take note of the fashion cues setting the tone this...

Reann Ballslee (pictured) is just like other 20-something college girls: She loves getting dressed up, doing her make-up and feeling fabulous. The only difference between Reann and other girls? Well, Reann isn't really a girl. Reann's real name is Ryan (Ryan preferred his last name not be...

Fashion features prominently in the blogosphere, but fashion geared toward college students remains less prevalent. That's why Zephyr Basine took ahold of that old business school adage: Find a need and fill it -- and launched College Fashion, a popular blog dedicated to all that is stylish for the...

Rachael Ray gave the ladies of MTV's "Jersey Shore" a much-needed makeunder the other day. But it seems Forever 21 is betting that the bare and ballsy stylings of J Woww, Snooki and Sammi are about to catch fire. (As a trend, I mean, not literally -- although now that I think about the materials...