After the Pittsburgh Steelers and Green Bay Packers meet Sunday in Super Bowl XLV, only one team will hoist the Lombardy Trophy. But the so-called "Super Bowl indicator" says this year's match-up forecasts a bull market no matter which team wins.
This year's NFL championship will set records both for stadium attendance and for event fund-raising, and North Texas corporations haven't been shy to put out the welcome mat for their favored clients. How much will communities and local businesses score from the big game?
It used to be all about surprising game-day viewers with knock-out ads and creating buzz after the final whistle. But lately more advertisers are posting commercials online ahead of the game, trying to build early buzz instead. Which strategy works better? At risk is a tidy sum.
There's no doubt about the Super Bowl's importance in sports, but will it really be a touchdown for Dallas's economy? While one study pegs the economic impact at $611 million, the number seems dubious -- especially considering it's still unclear who will be playing.
Many companies and products claim to be green. But what does that actually mean? In some cases, labels can be misleading. As "greenwashing" increases, so does the need for greater consumer awareness.
The NFL doesn't understand its own product. In the high-def age, NFL football games are better to watch at home -- and way cheaper to do so with ticket prices so high. Demanding that fans pack the stands hurts everyone, including the league itself.
National Football League Chief Financial Officer Anthony Noto will leave the league after two years and return to Goldman Sachs Group, the league said on its website today.
The NFL's TV ratings are stronger than ever, but it's facing its third straight year of declining season ticket sales. With the economy still sputtering, and real prices for tickets soaring, teams are struggling to attract fans to watch America's most popular pro sport in person.
The National Football League may not be recession proof, but it has done well during the economic downturn. Nonetheless, as training camps get underway, owners and players are worried about a possible labor stoppage in 2011.
The U.S. team scored a big victory over Algeria to advance to the next round of the World Cup in South Africa. Will Team USA's run at the Cup launch Landon Donovan, Tim Howard or Jozy Altidore into the stratosphere of sports endorsement deals?
