In its quest to keep its reviews free of bribery and bias, Yelp last week turned to a new weapon: Public shaming. Businesses found attempting to buy positive reviews will have their pages branded with a consumer advisory warning. Here's why it's a necessary move.
Shoppers love online customer reviews. They offer the benefit of other people's experiences with a product before you buy, so you can have a better idea whether it's worth the money. Yes, they're great -- if you can trust the source. But often, you can't.
This is high season for tax-related phishing scams, as online con artists try to trick you out of your personal data, and thus your cash. But Internet scams and deceptions are a year-round industry. Here are some tips on how to avoid being conned.
Shoppers looking for advice from their fellow consumers have a tough enough time sifting out the false reviews posted on legitimate product-review sites. But there's a worse problem out there online: "Nefarious" websites entirely devoted to promoting merchandise with fake reviews.
If you often use online reviews to help you make purchasing decision, you needn't employ a secret algorithm to ferret out the fakes. Follow these tips to find the critiques that count.