fair and square pricing

Why J.C. Penney Was Smart to Hire the Man Behind New Coke

As if J.C. Penney wasn't being subjected to enough mockery this week after its horrible fourth-quarter earnings report, now it's getting grief for hiring the man behind "New Coke." But in this case, the naysayers should take a step back.

5 Big Winners and Losers of the Week in Business

This week featured its share of downbeat business news, from a software giant's untimely price hike to Apple showing its sour side. But it wasn't all bad: One retail giant looks to be making a highly brainy media gamble.

JCP Denies Tricking Customers With Phony 'Suggested' Prices

The heart of CEO Ron Johnson's makeover of J.C. Penney has been "fair and square pricing": eschewing discounts, coupons and sales in favor of everyday low prices. But now there are allegations that all is not so fair and square on those JCP price tags.

No Sale: J.C. Penney Reports Worse Than Expected Quarterly Loss

J.C. Penney reported a bigger-than-expected loss in the third quarter on plummeting sales as customers continue to reject its move get rid of blockbuster sales in favor of everyday low pricing. It's the third consecutive quarter of losses and steep sales declines.

What JCP's CEO Has to Say About Falling Sales and Rising Cynics

Nearly a year after taking over as CEO of J.C. Penney, Ron Johnson seems all too aware that his image as a retailing miracle worker has been seriously tarnished. But he's not worried about the backward thinking naysayers -- and he's still determined to prove the skeptics wrong.

This Retailer Just Flat Out Stinks

Investors figured that new J.C. Penney CEO Ron Johnson's "Fair and Square" pricing strategy wouldn't be a hit right away, but no one expected the recently remodeled department store chain would be this earnings season's biggest disaster.