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Facebook finally set its IPO price Thursday evening: $38 a share, for a record-setting value of $104 billion on the social media giant. Is it worth it? Who knows. But despite the skeptics, there are definitely ways to make money from all those Facebook users' eyeballs.

GM's ill-timed announcement that it will no longer advertise on Facebook should come as no surprise. The site is popular. Its paid ads aren't. Only about 1 in every 2,000 ad impressions on the social media giant received clicks for advertisers.

General Motors has pulled $10 million in ads from Facebook because they just didn't work, according to The Wall Street Journal. GM is the first major advertiser to indicate disappointment with Facebook and reduce its ad spending on the site.

Facebook is set to pull in $1.285 billion in revenue this year, according to eMarketer, roughly double the $650 million in sales the company booked last year. That figure could reach $1.76 billion in 2011, the company projects.

The web site Facebook is all about community. Unfortunately, companies that prey on the human desire for love and companionship have come a-courting. However, the Washington State Attorney is now courting, as well, fining the Washington company Tattoo Media, which served up ads for the ripoff site...