etrade

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

There's no such thing as a summertime lull when earnings season is upon us. Next week will bring plenty of headlines -- among them box office receipts for the last Harry Potter film and quarterly results from Apple, Cintas, and Microsoft.

E-Trade recently released its results for the first quarter of 2011. The company ended the quarter on a high note, with improvements across its divisions. Based on its net income gains, Boston-based stock analysis firm Trefis sees the stock as slightly undervalued -- for now.

24/7 Wall St. recently looked at a number of large American companies, some of which are owned by foreign companies, to see which will disappear in 2011. It didn't take long to come up with a list of familiar names such as Sara Lee, Office Depot, Borders, E*Trade and five others.

What are the best brokerages for mobile investors? The industry advisory firm Corporate Insight surveyed the mobile trading features of 21 brokerages, looking at a variety of platforms and loads of other features. See what firms come out on top.

A Manhattan court has dealt a setback to Lindsay Lohan in her lawsuit against E-Trade. Lohan is suing the Manhattan financial firm for defamation, claiming a "milkaholic" baby in two of its commercials -- also named Lindsay -- is based on her. Lohan is asking for $40 million in damages, according...

E-Trade is taking off the gloves in its legal contest with the actress, who's suing the online brokerage firm for $100 million claiming that it defamed her in a TV ad.

Three days after the starlet filed a $100 million lawsuit against the online brokerage for unlawfully using her likeness and name during a Super Bowl commercial, E-Trade responds.

The purchase of investment blog Abnormal Returns by Twitter-like Stocktwits may signal a new trend in online finance: It's called the real-time Web. Investors can get an instant snapshot of the sentiment of other investing pros by joining an immediate and constant online conversion.

It's well known that the Super Bowl isn't cheap, even with this year's price decline for a 30-second spot. But even at prices as low as $2.5 million -- compared with 2009's record $3 million price tag -- corporations have been debating whether the purchase pays off with higher sales and brand...