etrade

8 Brands That Blew the Most Money on Super Bowl Ads

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

5 Things to Watch Next Week: Potter Mania, Earnings

There's no such thing as a summertime lull when earnings season is upon us. Next week will bring plenty of headlines -- among them box office receipts for the last Harry Potter film and quarterly results from Apple, Cintas, and Microsoft.

E-Trade Quarterly Results Show Broad-Based Gains

E-Trade recently released its results for the first quarter of 2011. The company ended the quarter on a high note, with improvements across its divisions. Based on its net income gains, Trefis sees the stock as slightly undervalued -- for now.

10 American Companies That Will Disappear in 2011

24/7 Wall St. recently looked at a number of large American companies, some of which are owned by foreign companies, to see which will disappear in 2011. It didn't take long to come up with a list of familiar names such as Sara Lee, Office Depot, Borders, E*Trade and five others.

The Best Brokers For Mobile Investors

What are the best brokerages for mobile investors? The industry advisory firm Corporate Insight surveyed the mobile trading features of 21 brokerages, looking at a variety of platforms and loads of other features. See what firms come out on top.

E-Trade: Lindsay Lohan's Suit Is 'Without Merit'

Online brokerage firm E-Trade says a lawsuit filed by Lindsay Lohan over a Super Bowl ad is "without merit." Lohan claims the spot, which refers to "that milkaholic Lindsay," unlawfully uses her likeness and name.

Can Real-Time Web Lead To Real Returns for Investors?

The purchase of investment blog Abnormal Returns by Twitter-like Stocktwits may signal a new trend in online finance: It's called the real-time Web. Investors can get an instant snapshot of the sentiment of other investing pros by joining an immediate and constant online conversion.

TD Ameritrade Misses Amid Slower Trading

TD Ameritrade reported earnings below expectations, largely due to declining trade income and a low interest rate environment. The company recorded profits of 23 cents per share, down from 31 cents per share, a year earlier.

E*Trade Adopts a New Talking Baby

The lovable talking baby featured in ads from Etrade Financial has literally outgrown his popularity and will be replaced by a new baby in ads that debut this weekend.