etrade baby

Do Super Bowl Ads Score for Their Companies' Stocks?

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

E*Trade Adopts a New Talking Baby

The lovable talking baby featured in ads from Etrade Financial has literally outgrown his popularity and will be replaced by a new baby in ads that debut this weekend.