etrade baby

The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?

E-Trade is taking off the gloves in its legal contest with the actress, who's suing the online brokerage firm for $100 million claiming that it defamed her in a TV ad.

Its signature talking baby has literally outgrown his position and will be replaced by a new tot in ads that debut this weekend.