Nike Severs Ties with Lance Armstrong

Nike is severing ties with famed cyclist Lance Armstrong, citing insurmountable evidence that he participated in doping and misled the company for more than a decade.

Dwyane Wade Dumps Jordan for Chinese Shoe Brand

In early October, Dwyane Wade, of the NBA Champion Miami Heat, left Jordan Brand, where he had been since 2009, and signed a contract with Chinese sportswear company Li-Ning. Now details about that deal have emerged: Wade will endorse his own brand for the company, creatively called Wade.

To Score Off Linsanity, Businesses Use a Fast Break

With Jeremy Lin's standout performances bringing a sudden shine to the otherwise lackluster New York Knicks, a number of companies have hitched their wagons to his star to buff up their brands. And with the value of such an association easy to see, why wouldn't they?

Allen Iverson Is Broke: What His Errors Can Teach Us

Former NBA superstar Allen Iverson earned $154 million from his Sixers salary alone during his career. Now, he owes more than he can pay. How did it happen, and what lessons can his fiscal foul-ups teach to the rest of us. The answers are distressingly simple.

Tiger Woods: Still Winning in the Sponsorship Game

Despite Tiger Woods' recent golf fumbles and lurid sexual revelations, the golfer never lost his ability to sell stuff. Corporate sponsors have long tolerated athletes' bad behavior, and Woods is too big a star for them to stay away.

Endorsement Rules Unfairly Favor Stars

Talk about 'movie star' treatment. New federal rules on product endorsements may be less stringent for celebrities than for no-name bloggers. Because they already get so much free stuff, celebrities may not have to disclose when some tequila or sports car they're extolling was gifted to them, while bloggers do.

Did Gwyneth Paltrow Cross
the FTC?

The movie star could be the first celebrity to run afoul of the commission's stringent new guidelines for paid endorsements. In her lifestyle newsletter, she lavishly praises the newly reopened La Mamounia Hotel in Marrakech -- most likely after a free stay there.