endorsement

Ben & Jerry's, the progressive ice cream brand with the hippie ethos, has announced its support for Occupy Wall Street. But the free ice cream it donated Tuesday was cold comfort to some protesters, who wondered how a brand owned by a mammoth multinational conglomerate can genuinely support their anti-corporate message.

I can't imagine why a 16-year-old boy would want to sell nail polish, but that's what Justin Bieber is doing for his fans starting in December. When I was a kid I had a newspaper route, although those are mostly done by grown-ups now, so kids must have to find other ways to make money. I didn't...

The FTC has finally updated a long-overdue guide on endorsements and testimonials to address changes in technology and advertising mediums. The new rules are designed to bring greater truth and disclosure to blogs, TV ads relying on testimonials and social media. The updated guide has garnered the...

For the past three years, startup companies have fought to present at TechCrunch 50, a conference held by popular tech website TechCrunch.com, in order to win a $50,000 grand prize. Companies demoing wares were as varied as a Penn & Teller iPhone app to the next big social media website. Mixed...

What's the value of the eight gold medals swimmer Michael Phelps just won at the Beijing Olympics? According to his agent, about $100 million over his lifetime. His agent says he's been fielding about 50 phone calls a day from people wanting to court Phelps and ultimately get him to endorse their...