electronic arts

Awful Guidance for Electronic Arts

Electronic Arts (ERTS), the largest video game maker in the U.S., released new guidance on December 10, and the numbers were awful. GAAP sales for its fiscal 2010, which ends in March, will be well below its November forecasts.

Super Bowl XLIV May Set Record for Ad Minutes

A 30-second ad hasn't only reached record prices, quadrupling during the past 20 years to $3 million each for the 2009 game, but the time allotted to ads has also expanded to a record, according to a study from ad researcher TNS Media Intelligence.

Did Tiger's Troubles Cost Sponsors $12 billion?

A new study by a pair of University of California Davis economics professors suggests that the Tiger Woods scandal has cost his corporate sponsors as much as $12 billion. But a closer look at the facts shows those numbers just don't add up.

Icahn Buys Big Stake in Take-Two

Take-Two Interactive, publisher of popular video games such as Grand Theft Auto, announced disappointing earnings Thursday. But that didn't deter Carl Icahn from buying an 11% stake in the company the same day.

Too Many Android Models?

The quickly rising popularity of cell phones powered by Google's new mobile operating system is making one cohort of the mobile phone ecosystem nervous: Application developers could suffer if they need to keep tweaking code to work with multiple models.

Walmart Launches a Price War in Video Games

It looks like Walmart is fixing to do for video games what it's already done for toys and books this season. Wal-Mart Stores (WMT) announced it has cut the prices of popular video games like Halo 3: ODST; Rock Band: Beatles; and Left 4 Dead 2 by up to 20 percent.