ecomagination

Going Green Is More Than Just Good PR

Going green has long been considered a luxury, something groups and individuals only do when they can afford it. And in our current economic climate, it would seem that almost no one can. But being environmentally friendly and fiscally responsible are not mutually exclusive imperatives, as the following examples show.

Solar Roads: Could the Sun Charge Your Car as You Drive?

From a remote workshop in northern Idaho, Scott Brusaw, an electrical engineer and retired Marine Corps sergeant, is building a system that charges cars with solar power through the road surface. And on Thursday, GE announced that Solar Roadways was the top community vote-getter in the company's $200 million Ecomagination challenge.

GE's ecomagination achieves emissions goal, but can it achieve revenue goals?