eco-friendly

The World's Most Expensive Flip-Flops

Chipkos hopes its latest pair of fashionable flip-flops could help save the Costa Rican rainforests. One purchase will protect 100,000 square feet of the eco-rich land. But it's had no takers so far. Did we mention the sandals cost $18,000?

These Days, Green Drywall Is Sexy in Silicon Valley

Serious Materials is a green construction materials company that has raised more than $60 million in venture capital, thanks to innovative products like its EcoRock sheetrock, which is made with less than one-fifth the energy used to create standard drywall.

Vaska Plans to Clean Up in Green Laundry

Former fabric designer Julia Fry started Vaska a decade ago because she found traditional soaps were ruining her clothes. Her young green laundry products company has already won coveted shelf space in Duane Reade and Sam's Club. Fry talks about how she did it, and what's next.