eHow

In an IPO market as finicky as this one, the contemporary adage that any publicity is good publicity doesn't hold. Not when your Web traffic drops suddenly and you've been rated the worst Internet company, and especially not when the CEO may have been caught fudging the facts.

A while back, I read about Walter Scott, a New Zealand man who decided to sell his soul to the highest bidder. After his online auction was taken down, he was contacted by Hell Pizza, a New Zealand pizza chain. Recognizing the publicity value that could be gleaned by this stunt, the chain offered...