doubleclick

Google fires back at consumer groups asking the feds to block the search giant's $750 million purchase of mobile ad firm AdMob. Google says the deal won't dampen competition, and besides, its rivals have already done similar deals.

Google (GOOG) is about to launch a powerful upgrade of its DoubleClick display advertising platform. It will be called DoubleClick Ad Exchange and it could take business from many of the Internet's largest properties. Google paid $3.1 billion for DoubleClick, and if the upgrade works it could get...