display advertising

Google Acquires Admeld to Boost Display Ad Business

Google recently acquired Admeld in order to provide better display online advertisement management services. Admeld's technology is expected to be incorporated into Google's DoubleClick Ad Exchange, and could help Google to fend off Yahoo and AOL.

Yahoo's Analyst Day Leaves Many Questions Hanging

Yahoo's analyst day Wednesday addressed the steps the struggling Internet pioneer is taking to reposition the ship and revive its sagging stock, but on the subject of a controversial transaction involving one of its major Asian investments, its executives left a number of questions unanswered.

Can Yandex Find Profits to Justify Its Hot IPO?

Russian search engine Yandex saw its IPO soar more than 55% on its first day of trading Tuesday. But while this Russian beauty managed to lure in investors with its ability to crush Google in the former USSR, some analysts are cautioning investors to temper their enthusiasm.

Can Group Buying Save the Newspaper Business?

Although many media pundits have declared that newspapers are in a death spiral, group buying may -- just may -- have an antidote. This business is a perfect fit for the existing newspaper sales force, which has a deep Rolodex of local customers.

Layoffs or Not, Yahoo's Struggles May Be Mounting

Yahoo has denied reports of an impeding 20% cut, but the controversy raises the question of whether the company's fourth-quarter performance and year-end results are shaping where it expects to be. One thing to watch for the holidays: The ratio of paid ads to Yahoo house ads.

Yahoo's U.S. Advertising Chief Calls It Quits

Yahoo's top ad executive in the Americas is resigning, as the Internet pioneer struggles to raise its flagging revenues. The move represents yet another high-profile departure from Yahoo, but that may not necessarily be a bad thing.

Facebook Says Advertisers Are Ramping Up Spending

Facebook advertisers have gone on a spending spree, according to the world's largest social media site, with some companies boosting their ad budgets by 2000%. Facebook rivals must be concerned. The site now ranks fourth among all Internet destinations in the U.S.

Yahoo Japan Teams Up With Google Search

Yahoo Japan is hooking up with Google to handle its search and paid-search advertising, carrying off a partnership that eluded U.S.-based Yahoo, and delivering a blow to Microsoft's efforts to increase the reach of its Bing search engine.