display advertising

Faced with great expectations, Facebook is staring down some potentially unnerving obstacles when it comes to key areas of monetization and growth: public distrust and display advertising apathy.

Google recently acquired Admeld in order to provide better display online advertisement management services. Admeld's technology is expected to be incorporated into Google's DoubleClick Ad Exchange, and could help Google to fend off Yahoo and AOL.

Yahoo's analyst day Wednesday addressed the steps the struggling Internet pioneer is taking to reposition the ship and revive its sagging stock, but on the subject of a controversial transaction involving one of its major Asian investments, its executives left a number of questions unanswered.

Russian search engine Yandex saw its IPO soar more than 55% on its first day of trading Tuesday. But while this Russian beauty managed to lure in investors with its ability to crush Google in the former USSR, some analysts are cautioning investors to temper their enthusiasm.

Although many media pundits have declared that newspapers are in a death spiral, group buying may -- just may -- have an antidote. This business is a perfect fit for the existing newspaper sales force, which has a deep Rolodex of local customers.

Yahoo has denied reports of an impending 20% cut, but the controversy raises the question of whether the company's fourth-quarter performance and year-end results could be worse than Wall Street expects. One thing to watch for the holidays: The ratio of paid ads to Yahoo house ads.

Just a few months after Google exited the Chinese search market, Microsoft and Chinese e-commerce giant Alibaba Group have partnered to launch their own Chinese search site, Etao.

Yahoo is rolling out new search features starting today, with more options and snapshots appearing in capsules ant the top of the page. The company hopes to reverse its steady decline in ad revenue from searches. But will this be enough to help distinguish it from Bing?

Yahoo's top ad executive in the Americas is resigning, as the Internet pioneer struggles to raise its flagging revenues. The move represents yet another high-profile departure from Yahoo, but that may not necessarily be a bad thing.

Facebook advertisers have gone on a spending spree, according to the world's largest social media site, with some companies boosting their ad budgets by 2000%. Facebook rivals must be concerned. The site now ranks fourth among all Internet destinations in the U.S.