Once, Kodak was one of the world's most recognized brands -- it's little yellow film boxes were everywhere. Now the the film is a relic, and the company that benignly ruled Rochester, N.Y., for a century is in Chapter 11. A Kodak kid reminisces:
In the wake of Eastman Kodak's bankruptcy filing, some speculators will be tempted in the coming days to nibble on the company's battered shares. But if you know what's good for your portfolio, you'll stay away.