ddb
Male, single, age 45 and under.
Big spender.
Sounds like a dating ad from the classifieds, right? Not quite. That, according to a study by the advertising and marketing firm DDB Worldwide Communications Group, is the profile of the person most likely to cheat on a federal income tax return.
When sex doesn't sell: Slew of bad ads backfire in the blogosphere
2:30PM 12/02/2009
File this under "stupid sex ads." While it's true that sex sells -- and has for more than a century -- a rash of recent ads from top marketers has proven there are exceptions to that rule.
Take this TV commercial from Hall's Refresh, a sugar-free candy "with advanced moisture lotion." The ad...
Retailers start holiday ads early, bet on frugal shoppers
1:00PM 11/18/2009
Company News, Media, Sears Holdings, Wal-Mart Stores, Costco, Amazon.com
Does it seem like the holidays arrived early this year? Maybe you noticed Costco (COST) stocking up on wrapping paper in September, or holiday television ads blaring during the weeks leading up to Halloween. Well, it's not your imagination, according to TNS Media Intelligence. Retailers this year...
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Most Actives
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| 27.54 | -2.20 -7.40% | 9.02M | |
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% Gainers
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| 2.23 | +0.29 +14.69% | 39.51M | |
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| 84.74 | +8.35 +10.93% | 3.49M |
% Losers
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