customer

Knowing customers' likes and dislikes is about as basic as it gets in retailing. But for years, national department stores got it wrong. More concerned with controlling costs, big retailers focused on sameness. Not anymore.

In an effort to boost sales, Chrysler said Thursday it is expanding a program that allows customers to return new vehicles within 60 days if they aren't happy with their purchase. In addition, the automaker is also offering zero-interest financing on most 2010 vehicles.