crowdsourcing

Yelp IPO's Profit Enigma: Is the Site Making Money?

After reading the breathless media coverage about the rumored $2 billion Yelp IPO, I have one question: Does the online-review site make money? None of the articles made any mention, but profitability is the issue that should be first on investors' minds.

Zagat and Google Chat About the Future of Reviews

On Thursday, Google bought Zagat, a reviewing empire that represents the gold standard for crowd-sourced content. So to get a glimpse of what the future holds for the search giant, the review company, and Internet reviews in general, we've talked with Google VP Marissa Meyer and Zagat founders Tim and Nina Zagat.

Zagat and Google: A Match Made in Foodie Heaven?

On Thursday morning, the announcement went out across the land: Google, the undisputed masters of search, had acquired Zagat, America's best-known and most highly-regarded restaurant review company. The companies presented the merger in rosy terms, but it didn't take long for the snarky critiques to begin.

Wikinvest's Mike Sha on the Investing Wisdom of Crowds

If the financial collapse taught us anything, it's that opacity and self-serving behavior rule at the big Wall Street firms -- so how can the little guy trust their advice? Wikinvest's Mike Sha explains how crowdsourcing can provide better, less biased investment advice to average investors.

What Can You Get for $5? On Fiverr, Almost Anything

If all you need is $5 worth of expert help, Fiverr has your number. For the price of a fast-food combo meal, this online marketplace will connect you with someone to proofread your business plan, repair an HTML bug, or whatever you might need. With 500,000 listings, it seems almost any service can be sold in $5 increments.

How the Zagats Created a Social Reviewing Empire

Before social media was a gleam in the Internet's eye, Tim and Nina Zagat built a crowd-sourced culinary reviewing empire out of the simple idea that ordinary people could rank restaurants as well as any famous critic. Here's how they did it, and where the Zagat's guides are headed in the Digital Age.

How The Gap Made Its Logo Redesign Blunder Even Worse

The Gap earned nearly universal scorn this week when it unveiled its new logo. But the clothing retailer's response -- a crowd-sourcing request aimed at getting the public to design a better logo for free -- is only fueling the backlash against the company.