Companies in the U.S. and elsewhere are ready with their donations to help the earthquake and tsunami victims in Japan. But experts say hard cash, and not services and supplies, are needed most in the immediate aftermath of a major disaster.
Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.
With plummeting tax revenue and shrinking budgets stressing America's educational system, Corporate America has been stepping in. Companies are funding everything from team uniforms to lesson plans. But that corporate charity can easily cross the line, and some parents and educators are worried about marketing targeted at students.
The earthquake that struck Haiti last week has resulted in an outpouring of contributions to nonprofit groups to rescue those trapped under rubble and aid survivors. Much of the money collected has come from big U.S. businesses.