corporate philanthropy

    By Dawn Kawamoto

    | 8:00PM 3/14/2011
    Companies in the U.S. and elsewhere are ready with their donations to help the earthquake and tsunami victims in Japan. But experts say hard cash, and not services and supplies, are needed most in the immediate aftermath of a major disaster.

    By Bruce Watson

    | 3:45PM 12/20/2010
    Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.

    By Jonathan Berr

    | 10:00AM 4/09/2010
    With plummeting tax revenue and shrinking budgets stressing America's educational system, Corporate America has been stepping in. Companies are funding everything from team uniforms to lesson plans. But that corporate charity can easily cross the line, and some parents and educators are worried about marketing targeted at students.

    By David Schepp

    | 10:00AM 1/18/2010
    The earthquake that struck Haiti last week has resulted in an outpouring of contributions to nonprofit groups to rescue those trapped under rubble and aid survivors. Much of the money collected has come from big U.S. businesses.