corporate name change

A Sneaky Way Companies Boost Their Stock Price

Of all the ways a company might become more valuable, this has got to be the most superficial: a simple change of name. And yet a study of corporate name changes shows that it works. From 1-800 Flowers.com to Philip Morris-Altria Group, here are some of the most noteworthy nominal transformations.

Dress Barn is seeking a new identity

Dress Barn, retailer, stores, reorganization, name changeDress Barn hopes to undergo an extreme makeover. The company is seeking shareholder approval to change its corporate name to Ascena Retail Group...