corporate giving

For Japan's Disaster Victims, Cash Is Key

Companies in the U.S. and elsewhere are ready with their donations to help the earthquake and tsunami victims in Japan. But experts say hard cash, and not services and supplies, are needed most in the immediate aftermath of a major disaster.

Pepsi: Polishing Its Image with Community Grants

Companies donate millions to charities, museums and educational programs, but many struggle to recoup any benefits from their giving. Here's how Pepsi succeeded in building brand loyalty with a new generation of buyers by using a clever strategy for community grants.