Want to Save More? Close Some of Your Savings Accounts
A new study suggests that having multiple bank accounts allows you to fool yourself into thinking you're saving more -- which means you'll really save less.
consumer psychology
Dirty Money: Consumers Spend Crumpled Bills Faster, Study Finds
A study by Canadian marketing professors finds that people are more quick to spend the crumpled, dirty bills in their wallet -- unless there are other people watching.
Study Finds 'Retail Therapy' Actually Works
Researchers at Michigan University's Ross School of Business found that shopping -- aka 'retail therapy' -- really does make you feel better, and they think they know why.
The Customer Isn't Always Right, Especially When He's Complaining
When it comes to customer service disputes, there's an old adage in the retail industry: The customer is always right. Of course, the customer is very frequently in the wrong, and unfortunately for put-upon customer service reps, new research suggests that consumers complain the most when they know they're wrong.
Researchers: Open Dressing Rooms Could Lower Sales
Consumers who don't feel good about their body image are less likely to purchase something they try on if they see an attractive shopper wearing the same thing, according to a study in the August issue of the Journal of Consumer Research.