commercials

A Lift for Hooters? Quirky New Ad Campaign Puts Owl Out Front

Hooters, the original "breastaurant" chain, is feeling a bit over-the-hill, so it's giving itself an image makeover, starting with an irreverent new ad campaign focused on its owl mascot, and theoretically aimed at bringing in more Gen Yer's and women.

Ford Can't Take a Joke, but It's Not the End of the World

Chevy's Super Bowl ad poking fun at Ford's pickups has turned into an all-out brawl in Detroit. Has Ford just lost its sense of humor, or is there more at stake here than meets the eye? Actually, there's a lot more -- and some of it's excellent news.

8 Brands That Blew the Most Money on Super Bowl Ads

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

Watch Ads, Earn Air Miles? Yes, But It's a Long Trip

Most of us prefer to skip through commercials, or ignore them. At e-Miles, people watch loads of them, on purpose, with no actual TV shows on the schedule. In return, those viewers get airline miles, which allow them to inch their way toward cheaper air travel. So what's the catch? Read on...

Why American Idol Still Commands the Biggest Bucks on TV

Despite a slip in its ratings dip and the loss of man-we-love-to-hate Simon Cowell, "American Idol" remains the most expensive show on TV for advertisers. Why are they willing to pay close to half a million dollars for a 30-second spot? Young viewers, and lots of them.

Top 10 ad icons of all-time

Commercials are filled with characters that companies have created to help consumers remember their brand and desire their product or service....

CBS: Hey Dockers, Sorry for Pantsless Ad Spots

CBS, which broadcast the Super Bowl, is reportedly giving Dockers three free 30-second commercial spots during the NCAA men's basketball championships to make up for the mistake of scheduling two ad spots featuring men in their skivvies in adjacent slots.

Why Is Broadview Security Scaring the Hell Out of Us?

Using sex in advertising is a tried and true way to sell a product. But one company is betting that fear may be just as effective. Broadview Security (formerly branded as Brinks Home Security) has been airing ads that feature a series of scenarios that play on women's darkest fears.