college drinking culture

Selling unhealthy foods to young people is hardly a new thing, but combining alcohol and caffeine in a 24-ounce can and marketing it to underage partygoers as a fruit-flavored pick-me-up is pushing the boundaries. The drinks are raising alarms among consumer advocacy groups, doctors and lawmakers...

The average college student spends $500 per year on alcohol, says Rachel Barrington of the University of Wisconsin. With the average student taking five years to graduate and borrowing about $23,000, that means that more than 10% of all college loans go to finance alcohol consumption.