coke zero

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coke Zero no mas in Venezuela

digg_url = ''; What does Venezuelan President Hugo Chavez want this time? And why has...