Starbucks Buys Coffee Farm in Costa Rica
In addition to creating new coffee varieties, Starbucks says it intends to use the new farm as a basis of research that will help coffee farmers around the world.
In addition to creating new coffee varieties, Starbucks says it intends to use the new farm as a basis of research that will help coffee farmers around the world.
Coffee bean prices are plunging, and the companies behind such brands as Maxwell House, Folgers, and Dunkin' Donuts are all slashing prices, passing the savings on to consumers. But one coffee giant is determined to keep its prices high: Starbucks.
Starbucks fans hoping to satisfy a Frappuccino craving in Costa Rica used to be out of luck -- until Wednesday morning, when it opened its first store there. But that's just the tip of the iceberg in Latin American for coffee powerhouse.
Starbucks on Tuesday said it would give away a free 12-ounce bag of its ground house-blend coffee to any customer not satisfied with its Via instant coffee during the next seven months.
Starbucks is partnering with India-based coffee-bean provider Tata Coffee to help it open its first retail stores in India. According to the agreement, Tata will help Starbucks source and roast beans, as well as develop the new stores.
Starbucks said Wednesday that it plans to grow its worldwide sales by expanding its 220 stores in mainland China to "at least" 1,500 by 2015. The world's largest coffee chain also is planning to add stores in Brazil, Russia and India.
Starbucks has accelerated fiscal fourth-quarter same-store sales growth thanks to increasing demand for breakfast snacks and higher-priced coffee. That's the conclusion of a UBS analyst, who raised his stock price-target on the company's stock today.
Be prepared to pay more for your venti-sized extra-hot half-caff soy caramel macchiato at Starbucks starting soon. As the price of green Arabica coffee greens skyrockets, the company says it will raise prices for some of its more labor-intensive beverages.




