coca-cola

You Know What's Overrated? Retirement

There are several major flaws in the classic "retirement as a goal" scenario, but you're not locked into it. If you've avoided major debt and have an education that allows you the freedom to re-imagine the concept, you could completely change your life.

Your Starbucks Fix Is About to Cost More

If your New Year's resolution was to pinch more pennies, Starbucks has some bad news. The coffee king is raising prices due to rising costs of coffee and milk. And they aren't the only restaurant chain getting ready to pass higher expenses on to their customers.

Coke Fans See Red Over Seasonal White Cans

Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."

And the No. 1 Brand in the World Is ...

Global consulting firm Interbrand recently released its annual list of the top 100 Global Brands. And if you take three guesses as to the most popular brand in the world, there's a good chance you'll get it on the first try.

Should Coca-Cola Raise Its Prices?

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Diet Coke Can to Get a New Look

Coca-Cola is reportedly giving the diet drink the gift of a limited edition makeover. We'll have to wait until September to get our hands on it but click inside to learn more about Coke's planned changes.

America's 10 Most Durable Brands -- and Their Logos

They're the brands you can't help but know, with logos that nearly everyone recognizes. These companies were founded back in the 1800s and became major players in the next century -- and the one after that. And while their logos have changed over time, they're essentially just refinements of the originals.

Has Coca Cola's Top-Secret Recipe Been Leaked? Not Really

Not surprisingly, when NPR's This American Life program released a recipe for the drink earlier this week, it quickly captured the attention of the chattering class. A closer look, however, shows that real thing's real secret is still safe.

Week Ahead: Coca-Cola, Disney, Hasbro Earnings

It should be pretty quiet on the economic calendar this week, with only a few national reports due out. But iconic companies Walt Disney, Coca-Cola and Hasbro, among others, are scheduled to report quarterly results.