coca-cola
The 8 Brands That Wasted the Most Money on Super Bowl Ads
1:00PM 2/06/2012
Investing, Media, Ford Motor Co, Coca-Cola Company, Pepsico, Time Warner, Anheuser-Busch InBev, General Motors
Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.
5 Things to Watch This Week: Pop, Streams, Mickey Mouse, Wireless, and DVDs
11:35AM 2/06/2012
By Rick Aristotle Munarriz, The Motley Fool
Earnings, Coca-Cola Company, Netflix, Pepsico, Sprint Nextel Corp, Avis Budget Group, Walt Disney, Market News
There's never a dull moment on Wall Street, especially now that the market is hitting multiyear highs. Let's go over some of the news that will help shape the week that lies ahead.
Do Super Bowl Ads Score for Their Companies' Stocks?
1:15PM 1/31/2012
By Rick Aristotle Munarriz, The Motley Fool
Investing, Media, Coca-Cola Company, Pepsico, salesforce.com, Apple, Anheuser-Busch InBev, Yahoo, Best Buy
The Patriots and Giants will interrupt the entertainment to run some football plays, but everyone knows the Super Bowl is all about the commercials, and at $3.5 million for 30 seconds, sponsors must think they'll get their money's worth. But will their shareholders feel the same way?
Coca-Cola has never shied away from trying new variations of its classic beverage. The company also is known for adding flavorful twists like lime and lemon to its drinks. But last week, both Coke and archrival Pepsi revealed that a more disturbing addition had made its way into their drinks: fungicide.
Apple Boots Nokia Out of Top 10 Brands List
3:30PM 1/17/2012
By Rick Aristotle Munarriz, The Motley Fool
Company News, IBM, General Electric , Google , Intel, Coca-Cola Company, Microsoft, Nokia, Apple, McDonald's, Stocks in the News
On the 2012 Interbrand list of the world's most valuable brands, the top seven are the same as in 2011, with Coca-Cola leading the way. Then we get to No. 8. That spot used to be held by wireless phone giant Nokia, but Apple has knocked it down -- way down.
The 5 Dow Stocks Every Dividend Lover Should Own
7:00AM 1/14/2012
Investing, Johnson & Johnson, Coca-Cola Company, AT&T, McDonald's, Stock Picks, Procter & Gamble
Millions of investors have discovered how profitable dividend stocks can be, and it's not hard to find great companies for your dividend portfolio. Here are the five Dow stocks that best combine high dividends with a consistent track record of gains.
There are several major flaws in the classic "retirement as a goal" scenario, but you're not locked into it. If you've avoided major debt and have an education that allows you the freedom to re-imagine the concept, you could completely change your life.
Your Starbucks Fix Is About to Cost More
11:45AM 1/03/2012
Economy, Coca-Cola Company, Starbucks, McDonald's, Food, Personal Finance
If your New Year's resolution was to pinch more pennies, Starbucks has some bad news. The coffee king is raising prices due to rising costs of coffee and milk. And they aren't the only restaurant chain getting ready to pass higher expenses on to their customers.
Coke Fans See Red Over Seasonal White Cans
12:30PM 12/19/2011
Usually, soda drinkers are more concerned about what's in their cans than what's on them, but Coca-Cola's seasonal white can design has created a fizzy uproar. Many customers are confusing them with Diet Coke, while others claim the cola in them tastes "funky."
And the No. 1 Brand in the World Is ...
1:30PM 12/06/2011
Global consulting firm Interbrand recently released its annual list of the top 100 Global Brands. And if you take three guesses as to the most popular brand in the world, there's a good chance you'll get it on the first try.
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