coca cola

Rafi Mohammed, author of The Art of Pricing, says Coca-Cola is selling itself short. Some of its beverages, such as Coke Zero, could be priced higher, potentially raising the company's margin and profit. But in the Cola Wars, could higher prices cause a customer retreat?

Coca-Cola reported strong second quarter results, with growth coming from emerging markets like China and Russia. Coke is the leader in the Chinese market, and with it projected to keep growing at a rapid rate, the nation is a key part of the company's plan to double its 2009 revenues by 2020.

Now that the skies are clearing after the worst economic storm in modern history -- far more violent than the experts had predicted -- we face a surprising new roster of winners and losers, as Fortune's 2011 ranking of the World's Most Admired Companies makes clear.

Warren Buffett's Berkshire Hathaway liquidated its positions in a number of high-profile companies during the fourth quarter, but the Oracle of Omaha has hung on to his huge stake in Coca-Cola. And Coke's nearly 4% drop is a weight on Buffett's portfolio.

The Mexican version of Coke -- made with cane sugar instead of high-fructose corn syrup and served in glass bottles rather than plastic -- is making great inroads in the U.S. market. And it's not just Hispanic consumers who are buying.

Coca-Cola is facing flak for using porn to attract children on Facebook in a promotional campaign gone wrong. Coke has withdrawn the ads and apologized for its Dr. Pepper promotion, where users allowed their Facebook status box to be taken over by the company. More than 160,000 people signed up...

PepsiCo will announce its second-quarter numbers on Tuesday, and analysts expect earnings per share of $1.07 to $1.10, up from $1.02 a year earlier. If they're right, it will mark a continuation of the company's stable period of success. But PepsiCo's management is thinking bigger.

The "truth" about a new Facebook campaign purporting to reveal the "truth" about Coca Cola is this: it's a scam designed to pinch your personal information. The digital security firm Sophos exposed the scam, which begins with the following message making the rounds on Facebook: "I am part of the...

Every company promises a better product -- a better burger, a better search engine, a better hotel room. For these companies, their secret for a superior product is worth millions -- or even billions.

The national anti-littering group Keep America Beautiful (KAB) recently announced that it was teaming up with the world's largest beverage company, Coca-Cola, to hand out 82 Recycling Bin Grants to community groups and local governments. "We hope this program will encourage communities to expand...