cheerios

Quaker Oats, which manufactures the cereal, and parent company PepsiCo, appear to have distanced themselves from the highly sweetened brand. Indeed, Cap'n Crunch's Crunch Berries is tied for first on a Yale list of the least nutritional cereals marketed to children and families.

Dire warnings about higher prices notwithstanding, not everyone in the consumer-staple sector expects to be a sorry victim of inflation. Count General Mills among those who aren't afraid of the inflation bogey. It has been raising prices, and analysts are applauding.

In the several decades since the last nationwide rationing of sugar during World War II, companies have slowly made foods sweeter and sweeter, until American tastes have become cloying, even shocking to most other cultures. No food, perhaps, is so iconic of the sweetening of America than breakfast...

Fears about the spread of swine flu have claimed an unusual victim: food packaging. Kellogg Co. (K) said it is pulling labels from its Rice Krispies and Cocoa Krispies cereals that make claims about boosting children's health. The cereal giant began adding antioxidants to the Krispies cereals last...

If there's any food that's ubiquitous on a menu for little children, it's Cheerios. The little circles-of-oats are just the right size for little fingers; they're not likely to create a choking hazard before they disintegrate in a baby's mouth; and ohmygod they're whole grain! So good for you. But...

Every day, WalletPop will be bringing you information about a fantastic freebie. Like what you see? Check back tomorrow for more!Not so long ago, a free serving of Multigrain Cheerios would hardly have been worth filling out the form. But with commodity costs rising and packages shrinking, we need...