cereal

Breakfast in households with children (and adults who eat like kids) combine two of the biggest money makers in America. Sugary cereal and obesity. And if cereal giant General Mills has its way, the latter will get a whole lot smaller. Wednesday, Big G, the cereal division of General Mills and...

Food manufacturers, like the politicians currently debating health reform, may have a solution to the obesity crisis: Feed Americans a lot of hot air. But this heated air is not just a figure of speech for packaged goods companies including Ralcorp Holdings' (RAH) Post Foods and PepsiCo (PEP)...

Fears about the spread of swine flu have claimed an unusual victim: food packaging. Kellogg Co. (K) said it is pulling labels from its Rice Krispies and Cocoa Krispies cereals that make claims about boosting children's health. The cereal giant began adding antioxidants to the Krispies cereals last...

My 4-year-old son believes that "good for you" foods are anything that is "good" and "for him." Sweet cereal? Fruit roll-ups? Candy? Yes, yes, YES! I've so far been unable to convince him that "good for you" doesn't just mean "yummy." Over the past several months, a consortium of food...

The past year hasn't been kind to the "Breakfast of Champions" with sales down 14%, but makers of the iconic orange box aren't blaming the economy for the drop in sales; instead they blame a lack of manliness. Rather than cry over spilt milk (and profits) General Mills is launching a new version of...

The history of Grape Nuts cereal reads like an unusually droll Orwell novel. A suicidal cereal genius creates a food that's barely tasty and so bizarrely crunchy it's rumored to break consumers' teeth. Though it has neither grapes nor nuts as ingredients, doesn't look a bit like the nut (or seed)...

It turns out that eating sugary cereal doesn't guarantee your kids will pay more attention. The Federal Trade Commission announced the settlement of a case brought against Kellogg Company after it ran advertising claiming its frosted Mini-Wheats was "clinically shown to improve kids' attentiveness...

"Total® cereal has 100% of the Daily Value of at least 11 vitamins and minerals in every bowl. Sign up to get a FREE* sample of Total® Cranberry Crunch cereal and get your 100%!"Click here to fill out the form to receive a free sample direct from the company.

Last week I wrote about Malt-O-Meal, which produces 12 ounce bags of cereal that are sold at stores like Wal-Mart for $1 per bag. I also linked to a few coupons, but I found some more today.You can join Malt-O-Meal's Cereal Central to have special offers emailed to you, and you can also print out...

As a lifelong lover of cereal, soaring commodity costs have been messing with my head. The tipping point was a recent trip to New York City when a supermarket was charging $5.69 for a 14 ounce box of shredded wheat.Now that I'm back on Cape Cod, cereal is somewhat more affordable but, as you may...