celebrity endorsements

These Celebrities Are Cashing In on Endorsement Deals

For Paris Hilton, it's pet supplies and handbags. For Beyonce, it ranges from L'Oreal to DirecTV. Here's a run-down of celebrities that are beefing up their bank accounts by selling an eclectic array of merchandise and consumer goods.

Did Gwyneth Paltrow Cross
the FTC?

The movie star could be the first celebrity to run afoul of the commission's stringent new guidelines for paid endorsements. In her lifestyle newsletter, she lavishly praises the newly reopened La Mamounia Hotel in Marrakech -- most likely after a free stay there.