celebrity endorsement

Prepaid Cards: Banks and Celebrities Love Them ... But Should You?

When financial industry reforms in Washington nixed some of banks' favorite ways to drain extra profits out of your credit and debit cards, they turned to a slightly different piece of plastic: the prepaid credit card. And celebrities are looking to profit from them too.

Is Betting on a Gold Medalist a Smart Marketing Move?

As the 2010 Winter Olympics wrap up in Vancouver, the bodies that fueled them are gaining momentum on the marketing front. The most-famous faces of the competition will garner millions in endorsement deals, but are those star athletes worth it to their sponsors?