cause marketing

More Americans are waking up to the idea of citizen consumerism -- a fitting topic on Martin Luther King Jr. Day, when our thoughts turn to social consciousness. Could the concept of making more of our purchases purposeful go mainstream in the same way that the green buying movement has?

"Cause marketing" is a current buzzword in corporate circles. It stands for a simple idea: that you can convince more people to buy your products if you promise to give some of the proceeds to a social or environmental cause.Consumers get to buy something they like and do good at the same time....