car share
| 9:18AM 6/08/2010
Zipcar's 400,000 customers -- its "zipsters" -- have earned it $131 million over the past decade. That sounds like a nice success story, and its upcoming IPO seem like a good buy. But under the hood, that hip Zipcar stock looks a little more like a lemon.
| 3:30PM 6/05/2009
How does one know when a commerce phenomenon is more than just a passing fad and has become a trend? When it's accepted by a segment of society? No, when a cross-section -- old / young / rich / not-so-rich -- are accessing the service or product. Zipcar, which "shares" (or rents) cars by the hour,...