bud light

Between 2002 and 2011, companies spent a whopping $2.5 billion on Super Bowl advertising; this year, a 30-second commercial cost an average of $3.5 million. But what do you get for all that cash. In the case of these eight major advertisers, not as much as they'd hoped.

It might seem risky for a marketer to integrate its TV spots with a show known for its advertising parodies. But that's not stopping Anheuser-Busch from buying up all the commercial time on this weekend's Saturday Night Live to shill Budweiser. The October 17 show will air eight to nine minutes of...

In our newest column, film critic, author and book doctor Jami Bernard will take a look at advertising - commercials, billboards, social media campaigns and print ads - and weighs in on the best and worst of the bunch. Check out her video rant, and tell us what you think. This week, we look at Bud...

Earlier this year, Budweiser introduced Bud Light Lime, a citrus-flavored competitor for Miller Chill, the lime-flavored beer that Bud's major competitor launched in 2007. The new Bud Light joined Bud Light Clamato, a chelada-style beer that is currently sold in predominantly Latino neighborhoods....