brunch

It was meant to be a sweet marketing buzz. This week, fast food giant Burger King said it's offering a new brunch menu that includes among other items, a mock version of a Mimosa -- a beverage typically made of orange juice and champagne -- in select markets. The additions were expected to...

Watch out McDonald's, Burger King is serious about this breakfast business. First, it set the market abuzz with its $1 breakfast sandwich, now, it's testing a brunch menu in select markets. The goodies on the menu include a non alcoholic Mimosa, a blend of OJ, Sprite and ice; the BK Ciabatta...

The recession has turned us into a people who brunch. It makes sense that in hard times, a restaurant outing that combines two meals into one would become as hot as jalapeno-cheddar frittata. Brunch traffic rose in 2009 while traffic for all other meals was down.